The story behind CONNECT.

The only Shopify technology partner that gets smarter about your business every single day — and works free for two months before you pay a thing.

Why we exist

Independent beauty founders build real brands.

Genuine products. Real audiences. Real momentum. Then lose too much of it to missing systems and agencies that show up once and disappear.

Connect exists to fix that. A partner that shows up every day. A system that never stops learning. A relationship where your success is the entire point — not an afterthought.

The origin

Three decades in business across four continents.

Textiles in Pakistan. Investment banking. Microfinance in the Philippines. Digital services. AI systems. Different industries. Same problem every time — capable people held back by systems that were not good enough.

I moved to the Philippines in the late 1990s. My daughters grew up here. I could not be everywhere physically — but I learned that the right systems make genuine presence possible regardless of geography. That idea became Connect.

I watched beauty founders losing momentum to agencies that overpromised and underdelivered. I knew I could build something different. So I did.

Our team

The people behind your automations.

A tight-knit crew who care about your results as much as you do.

RM

Raja Mobin Ullah Khan

Executive Director

MK

Raja Musa Ullah Khan

Client Strategy and Partnerships

RJ

Rania Jarral

Technology and Systems

Z

Zara

Creative and Brand Assets